Can College Teach You to Sell?
July 31, 2009
In sales, experience trumps textbooks. The best education comes strictly from the school of hard knocks. Or does it?
In this economy, maybe not. Fewer sales organizations have the resources to take on inexperienced associates who require months to get up to speed. And the recession has made the job much harder — even for the grizzled sales veterans of the world. Newly thrifty customers are also savvier than ever, with the ability to do their own in-depth research online. In short, the average salesperson can no longer afford to be merely average. So where will the most successful reps get their know-how? As a number of universities add sales programs to their curricula, more people in the field are saying, “Bring on the textbooks.”
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In this economy, maybe not. Fewer sales organizations have the resources to take on inexperienced associates who require months to get up to speed. And the recession has made the job much harder — even for the grizzled sales veterans of the world. Newly thrifty customers are also savvier than ever, with the ability to do their own in-depth research online. In short, the average salesperson can no longer afford to be merely average. So where will the most successful reps get their know-how? As a number of universities add sales programs to their curricula, more people in the field are saying, “Bring on the textbooks.”
Key Stats
read more
Posted by Christina Salerno. Posted In : insurance